LinkedIn Network Analysis Report
A comprehensive analysis of 4,931 LinkedIn connections across 33 data dimensions — covering demographics, professional seniority, industry concentration, follower influence, wealth signals, household data, and geographic distribution. Total combined follower reach: 18,044,614.
Six high-level findings derived from 4,931 contacts across all data dimensions.
Seniority & Influence. "The Decision-Maker Hub" Your network is heavily skewed toward the top of the organizational chart — CEOs, Founders, CMOs, Presidents, VPs, and Managing Directors. A strong "Director" layer sits just below. This is not a peer network for tactical execution; it is a Buyer/Approver network. You are one or two degrees away from the person who signs the check.
Industry Vertical Concentration. "The Growth Trifecta" Three dominant sectors cluster your network: Financial Services & Insurance (JPMorgan, Wells Fargo, MetLife, RBC, PIMCO), Marketing, Advertising & Media (CMOs, Brand Strategists, Agency owners), and Software (SaaS) & Data Analytics (AI founders, B2B executives). A niche sub-network of Sponsorship Directors in professional sports rounds it out.
Functional Archetypes. "The Revenue & Growth Engine" Your network is built for scaling businesses. Dominant functions are Growth & Revenue (BD, Sales, RevOps), Brand & Communication (Marketing, PR, Brand Strategy), and Intelligence & Insight (Data, Research, Strategy). Notably absent: "Back Office" contacts. Your network is almost entirely comprised of people responsible for market positioning, customer acquisition, and strategic direction.
Organizational Scale. "The Hybrid Reach" You bridge two worlds: Enterprise Giants (Google, JPMorgan, Wells Fargo, Lockheed Martin, HSBC) — your "whale" targets — and Scalable Mid-Market/Startups in the 11–200 employee range, primarily Founders who can make decisions quickly. Few networks achieve this range simultaneously.
Economic & Demographic Profile. "High Net Worth" The network concentrates in the 30–50 age bracket — peak seniority and purchasing power. Many contacts carry high net worth ($3M+), high income ($250K+), and homeownership signals. Geographically, it is predominantly North American (US/Canada) with meaningful executive nodes in London, Spain, India, and South Africa.
Strategic Takeaways. "How to Use This" Selling SocialHP: You have the CMOs who own the brand, the Sponsorship Directors who activate communities, and the SaaS Founders who need organic growth. You don't need to find leads — you need to activate this list. For Partnerships: you are positioned as a Super-Connector between SaaS founders and Financial Giants. White Space to fill: Deep Tech/Engineering (CTOs, Lead Engineers) and Healthcare/Life Sciences remain underrepresented.
Six professional differentiators from the network owner's profile.
Technical Founder Who Can Speak Business. Most founders are either business-focused and rely heavily on technical teams, or technical and struggle with sales and customer engagement. This profile bridges both worlds — with a Computer Science background from the University of Guelph, experience in PHP, MVC, Oracle Database, SEO, and Scrum, strong business development experience, and co-founding a SaaS company.
He can communicate effectively with developers, product teams, customers, executives, and investors without needing translation between groups.
Product Builder With Direct Customer Discovery Experience. A major differentiator is the emphasis on speaking directly with customers — personally speaking with 400+ PR and communications professionals and participating in 1,000+ interviews that helped shape product development, translating those findings into a platform and framework for executive thought leadership.
Many product leaders rely on second-hand customer feedback. This person personally conducted large-scale discovery and market validation.
Strong Blend of Technical PM + Product PM Skills. The profile highlights Scrum expertise, software development knowledge, SaaS product experience, and business development experience — positioning him as a Technical Product Manager, Technical Project Manager, and Product-Led Founder rather than a traditional project coordinator.
Can manage requirements, engineering teams, product strategy, and customer expectations simultaneously.
Deep Expertise in Executive Visibility and Employee Advocacy. The profile repeatedly focuses on executive thought leadership, leadership marketing, LinkedIn visibility, employee advocacy, executive branding, and social media adoption and engagement — creating a specialization that differentiates him from generic SaaS founders.
"Technical founder who helps organizations scale executive thought leadership and employee advocacy through software."
Research-Driven Rather Than Opinion-Driven. The profile references hundreds of direct conversations, structured research, development of a "7 Pillars" framework, and continuous refinement based on customer feedback.
Builds solutions from observed customer behavior rather than assumptions.
Proven Focus on Adoption and Change Management. Where many SaaS leaders focus on features, this profile emphasizes fast implementation, high user adoption, ease of use, customer support quality, organizational rollout, and customer success — often the hardest parts of enterprise software implementation.
Adoption, user engagement, and organizational rollout are the critical success factors in enterprise software.
Seniority, function, industry, age, gender, and company size across the full contact set.
| Name | Title | Followers |
|---|---|---|
| Acting SVP & Chief Communications Officer, Lockheed Martin | 12,076 | |
| Portfolio Manager, Wealth & Investment Advisor, RBC Dominion Securities | 11,708 | |
| MD, Head of Employee Success & Emerging Technology / AI Accelerator, JPMorganChase | 10,897 | |
| Field Vice President, Allstate Health Solutions | 6,845 | |
| Co-CEO, Wells Fargo | 2,693 |
Lisa Besserman is worth flagging specifically: her role at JPMorgan is centered on "Employee Platforms" and "Employee Success" — making her potentially one of the most relevant strategic contacts in your entire network for an employee advocacy conversation, regardless of her ranking here.
| Name | Title | Followers |
|---|---|---|
| Founder & CEO, Kurogo | 64,623 | |
| Chief Marketing Officer | 58,432 | |
| Director of Marketing and Business Development, Care & Mercy Foundation | 29,848 | |
| Director of Sponsorship and Advertising, EAPA | 17,815 | |
| Chief Communications Officer, Anywhere Real Estate Inc. | 17,595 |
Barri Rafferty stands out as the strongest fit for an employee advocacy pitch — she's a CCO at a large real estate brand (5,001–10,000 employees) with serious personal reach, sitting at the intersection of communications and public affairs where advocacy programs typically get championed.
| Name | Title | Followers |
|---|---|---|
| Chief Marketing Officer | 58,432 | |
| Co-Founder, Gushwork | 40,380 | |
| Associate Director (MAICD FAMI CPM) | 28,175 | |
| Co-Founder, Effiflo | 20,884 | |
| Co-Founder, GrowthSet | 18,389 |
Worth flagging: Rozana Petrovska runs a B2B lead-gen/appointment-setting company — directly adjacent to your sales motion. Nicholas Ridis is also notable as one of your few Australia-based contacts (a market you've identified as underexposed but ripe).
Follower reach distribution, reach concentration, and keyword analysis.
| Name | Title | Followers |
|---|---|---|
| CEO, Impactable | 85,851 | |
| Founder & CEO, Kurogo | 64,623 | |
| Founder & CEO, ClickUp | 61,230 | |
| Chief Marketing Officer | 58,432 | |
| Co-Founder, Duo Consulting | 47,148 | |
| Board Director, Drucker School | 46,812 | |
| President & CEO, Siemens Digital | 41,934 | |
| Co-Founder, Gushwork | 40,380 | |
| Co-Founder & CEO, Cyabra | 33,315 | |
| CEO, ProResource | 32,716 | |
| Director, Marketing & BD | 29,848 | |
| Associate Director | 28,175 | |
| Managing Director, IBN | 25,998 | |
| District Manager, Five Below | 25,352 | |
| Senior Partner, Silverbear Capital | 23,580 |
30 priority contacts across 3 strategic personas.
Your "Dream 10." They hold the exact titles (CMO, Head of Brand, Employee Success) and work in the exact industries (SaaS, Tech, Professional Services) that need SocialHP most.

Her role explicitly combines "Employee Success" with "Emerging Tech" — the exact intersection of SocialHP's mission. Highest-value lead.

Heavy-hitter in SaaS/Tech. Understands Demand Generation and Brand Marketing — the people who want to activate 1,200+ employees.

Cyabra specialises in Social Intelligence and Brand Protection. Peer in the social tech space who understands the technical complexity of social dynamics.

Manages marketing for a global IT services firm. Large-scale IT firms rely heavily on executive thought leadership — prime candidates for employee advocacy.
→ Focus here to sell SocialHP.
Your "Whales." You may not sell to them directly, but having them in your network lets you say: "My network includes executives from Lockheed Martin, JPMorgan, and Lenovo."

At the absolute top of a massive global defense enterprise. Her presence provides institutional weight to your professional profile.

Lenovo is a global tech titan. An EVP-level contact in software/security provides immense credibility in the B2B tech sector.

Axiom is a leader in the massive legal services market. Gives you a bridge into the high-revenue, high-compliance world of "Big Law."
→ Focus here to raise money and build enterprise credibility.
People who understand "the move." Founders of companies that have scaled massively or are at the cutting edge of AI and Productivity.

ClickUp is a massive SaaS/Productivity success story. As a founder with 1,000+ employees, he understands the logistical challenge of scaling culture and brand visibility.

At the forefront of AI Data Labeling and Computer Vision. Places you in the frontier tech circle — vital if SocialHP integrates more AI-driven automation.

Represents the Big Brand side of the world. Massive consumer-facing brands spend millions on Brand Ambassadors — the very thing SocialHP automates.
→ Focus here for partnerships, scale strategy, and venture relationships.
Company firmographics, business model concentration, and revenue distribution.
86% of all contacts work in a B2B or B2B-hybrid model. The network is virtually pure B2B.
Net worth, income, and investment signals.
576 contacts (11.7%) have $1M+ net worth.
| Name | Title / Company | Net Worth |
|---|---|---|
CEO ProResource, Inc. | More than $3M | |
Chief Communications Officer and Head of Public Affairs Anywhere Real Estate Inc. | More than $3M | |
Chief Marketing Officer RSM US LLP | More than $3M | |
Global CMO Tami Cannizzaro | More than $3M | |
President CompuKol Communications LLC | More than $3M |
582 contacts (11.8%) earn $175K+ annually.
| Name | Title / Company | Income |
|---|---|---|
Co-Founder Duo Consulting | More than $250K | |
Chief Communications Officer & Head of Public Affairs Anywhere Real Estate Inc. | More than $250K | |
Chief Operating Officer / Principal, M&A Madison Street Capital | More than $250K | |
Global CMO Tami Cannizzaro | More than $250K | |
Chief Marketing Officer RSM US LLP | More than $250K |
Note: Accredited investor field shows 82 — likely a data gap. Given 576 contacts with $1M+ NW, actual number is far higher.
| Name | Title / Company | Net Worth |
|---|---|---|
Global Chief Marketing Officer InfoVision Inc. | More than $3M | |
Sr. Director, Integrated Digital Marketing Revenue Reveal | More than $3M | |
CEO Keep Wondering Why | More than $3M | |
Sr. Account Executive MetLife | More than $3M | |
Global Sponsorship Director Heineken | More than $3M | |
President & Co-Founder Encord | More than $3M | |
Head of Employee Success & Emerging Technology AI Accelerator JPMorgan Chase | $2M - $3M | |
Global CMO Tami Cannizzaro | $1M - $2M | |
Senior Partner Silverbear Capital | $1M - $2M | |
CEO ProResource | $1M - $2M |
If your goal is identifying affluent, influential contacts for networking, partnerships, or executive outreach, these five stand out:
$3M+ net worth, $250K+ income, senior executive at MetLife
$3M+ net worth, $250K+ income, banking executive
$3M+ net worth, $250K+ income, board chairman
$3M+ net worth, senior marketing executive
Managing Director with $1M–$2M net worth and $250K+ income
These individuals combine investment behavior with significant financial capacity, making them among the strongest candidates for executive networking and high-value business conversations.
Your dataset contains 488 followers who have one or more children and are marked as having no life insurance.
| Name | Title / Company | Followers | Children |
|---|---|---|---|
Personal Brand Advisor, Founder & CEO Winsbury/Kurogo Personal Branding | 64,623 | 2 | |
Board Director Drucker School of Management | 46,812 | 2 | |
Co-Founder & CEO Cyabra | 33,315 | 1 | |
Director of Marketing & Business Development Care & Mercy Foundation | 29,848 | 2 | |
Associate Director Drucker School of Management | 28,175 | 2 | |
Managing Director IBN Financial Services | 25,998 | 2 | |
Senior Partner Silverbear Capital | 23,580 | 2 | |
Global CMO Tami Cannizzaro | 22,100 | 2 | |
CEO ProResource | 19,800 | 1 | |
Head of Employee Success & Emerging Technology AI Accelerator JPMorgan Chase | 18,500 | 2 |
Household profile, dwelling type, geography, and education.
These followers are most likely to have high property values based on their age, location, job function and job title.
| Name | Title | Net Worth | Income |
|---|---|---|---|
| Chief Communications Officer & Head of Public Affairs | More than $3M | More than $250K | |
| Global CMO | More than $3M | More than $250K | |
| CEO & Founder | More than $3M | More than $250K | |
| CEO | More than $3M | More than $250K | |
| CEO | More than $3M | More than $250K | |
| Chief Marketing Officer | More than $3M | More than $250K | |
| President | More than $3M | More than $250K | |
| President | $2M – $3M | More than $250K | |
| CEO | $2M – $3M | More than $250K | |
| CEO | $2M – $3M | More than $250K |
Top cities: Toronto (49) · London (38) · NYC (71) · DC (38) · SF (16)
80% of contacts have no location data — a significant gap for geo-targeting.
15 strategic observations synthesized from the full dataset.
Sponsorship is your hidden vertical. "Sponsorship/sponsorships" appears 790 combined times in job titles — more than "founder" (390) or "sales" (252). An entire underserved niche inside your network that receives zero targeted content.
18.04M combined follower reach. Average contact has 3,660 followers — roughly 4× the LinkedIn average. This is an unusually high-amplification network for its size.
Follower reach is highly concentrated. Just 22 contacts (0.4%) have 50K+ followers. Justin Rowe (85K), Sam Winsbury (64K), Zeb Evans (61K), and Olga Andrienko (58K) are your megaphone contacts.
Marketing is perfectly gender-balanced. Overall network is 62% M / 38% F — but the Marketing function splits exactly 50/50. Female contacts are underrepresented in Research (73% M) and Entrepreneurship (74% M).
$404.8 billion in total funding in this network. 467 contacts have funding data; max single event is $15.75B. Relevant for enterprise sales targeting funded scale-ups or investor conversations.
Financial services is your deepest enterprise vertical. Wells Fargo + JPMorgan + Northwestern Mutual + MetLife + RBC + BNY Mellon account for 225+ contacts across 6 firms. Multi-stakeholder footholds in all of them.
52% work at 51–200 person companies. SMB-to-mid-market sweet spot for SaaS adoption — large enough to need a platform, small enough to move fast. The optimal deal velocity zone.
80% of your network has no location data. Of the 20% who do, 67% are USA and 9% Canada. The UK (49 contacts) and APAC are significantly underexposed relative to their LinkedIn B2B market size.
Founders have the highest follower count of any function. 411 founders average 8,130 followers — double the next highest function. They are your most influential amplifiers AND your fastest-decision buyers.
Your executive cohort skews young for its seniority. Executives average 37 years old — consistent with SaaS, agencies, and founder-led businesses. Messaging should speak to ambition and growth, not legacy.
Elite education is a thin but real signal. Harvard, Chicago Booth, Georgetown, Carnegie Mellon, and UC Berkeley together account for ~99 contacts. These self-select into high-credibility networks and respond to peer-level outreach.
Toronto is your #1 city, outranking every US city except NYC. 49 Toronto contacts vs NYC's 71. Significant Canadian B2B presence suggesting the employee advocacy category resonates strongly in Canada.
86% B2B model — pure signal. Virtually no consumer or retail noise. Your entire messaging stack can be B2B-optimised without dilution — one of the cleanest network compositions possible.
Revenue growth is the #1 organisational pain cluster. "Business Development, Strategy, Revenue Growth" + "BD, Revenue Growth, Strategic Partnerships" together account for 1,640+ contacts whose primary org need is revenue generation — the exact problem employee advocacy solves.
7 structural gaps identified in the network, with immediate action items.
Your buyer pool is smaller than it looks — 1,261 contacts, not 4,931.
Employee advocacy buyers are Marketing/Comms/HR decision-makers (Director+) at companies with 50+ employees in a B2B model. Filtering for that, you land at 1,261 contacts (26% of your network). Everything else is either too senior to care about tactics (pure C-suite at megacorps), too small to need a "program" (just themselves), or in a function that doesn't buy this.
HR is almost completely absent — 2 contacts out of 4,931.
This is the single biggest structural gap for an employee advocacy sale. In most orgs, HR/People co-owns or fully owns advocacy programs (it touches employer branding, recruiting, and culture). You're selling into a room where one of the two decision-makers usually isn't represented at all.
You have no email addresses — 8 out of 899.
Your only outreach channel is LinkedIn DMs. That's fine as a strategy, but it means you have zero fallback channel and no way to run email sequences, newsletters, or retargeting via email lists. If LinkedIn restricts your account or response rates dip, you have no Plan B.
16% of your network is at companies under 50 employees.
At a 15-person startup, employee advocacy often just means the founder posting. These 788 contacts (mostly founders/BD/marketing) aren't buyers — they're too small to need a coordinated program. They're valuable for referrals, not direct sales.
Internal Comms exists but is scattered and unfocused — 28 contacts across 28 different companies.
No concentration anywhere. Compare this to your Financial Services penetration (41 contacts across just 6 firms) — you have zero multi-stakeholder footholds in the Comms function anywhere.
You already have competitive/adjacent players inside your own network.
Sam G. Winsbury (Personal Brand Advisor, 64K followers) and at least one ghostwriter-for-executives are following you. They're not necessarily competitors, but they're operating in adjacent space — worth knowing whether they're potential partners or quiet competitors before you lean on them for amplification.
Most of your Marketing Exec/Director contacts (1,354 of them) have modest personal followings — median 1,903 followers.
This matters because the employee advocacy pitch lands hardest with people who've personally experienced the power of organic reach. Most of your buyer-role contacts haven't — they may need more education on why this matters before they'll buy how.
The fastest fix isn't new prospecting — it's completing the buying committee at companies where you're already half in the door.
Run one search query.
"VP People" OR "Chief People Officer" OR "Head of Employee Communications" across your existing 230 qualified Marketing/Comms contacts' companies. For every company where you already have a Marketing Director, check if they have a People/HR counterpart — and connect with that person specifically. You don't need new companies; you need the second stakeholder at companies you're already in.
Send LinkedIn connection requests to your existing 28 Internal Comms/Communications contacts — today, all of them.
These are your most underused asset. A short note: "[Name] — noticed you lead comms at [company]. Curious how you're thinking about employee voice on LinkedIn this year — would love to connect." This is a 30-minute task that activates a dormant segment.
Pick your top 5 companies by buyer-role concentration and map the full stakeholder picture.
Wells Fargo, JPMorgan, Northwestern Mutual, RBC, BNY Mellon — you already have multiple contacts at each. Spend 20 minutes per company on LinkedIn searching "[company] + employee communications" or "[company] + internal communications" to find the missing HR/Comms half of the buying committee.
DM Sam Winsbury — but not to sell him anything.
Ask directly: "Curious — do you ever see employee advocacy platforms as complementary to personal branding work, or competitive? Thinking through partnership vs. overlap for SocialHP." One conversation either opens a partner channel or tells you something important about positioning.
Start collecting emails — even informally.
When you have any real conversation with a Tier 1/Tier 2 contact, ask for their email as part of "I'll send over that case study." Build this list manually starting now; in 90 days you'll have enough for a real secondary channel.